Bar Terroir

Namebranding

First item on the agenda: the name. Bert and Caroline never really felt connected to the name Goûts et Couleurs. The link to the concept was missing and the name did not exude the same cosy, informal character of the wine bar.

It was time for something younger, something more down-to-earth and warm. Time for Bar Terroir. With its clear link to its two main products - cheese and wine - and its rhyming sound, Bar Terroir is easy on the palate. Just what you want from your brand name. And your wine

New visual identity and brand logo

Thanks to the soft, warm colours, the house style exudes the same warmth you experience inside. The green earthy tones reflect the soil and vines, while the purple, of course, immediately brings to mind wine.

Brand story

Bar Terroir is a foodie heaven. You come here to taste new and unfamiliar wines, learn more about artisan cheeses and linger for a long time with various sharing dishes. Bert and Caroline know their products, and the passion they feel for them remained under the radar. Until now.

Bar Terroirs brand story captures their love for wines, and drags you completely into it. The passion they share with each other, they want to share with as many other people as possible through the brand story.

Website

A new website completes the rebranding. Not only was the copy firmly improved, we also thoroughly examined the user experience.

Marketing strategy

No birthday party without a surprise. Bar Terroir was launched with a bang during its fifth anniversary. We took care of the marketing strategy and complemented it with a package of social media templates and photography.