Paardensport Vlaanderen
Updating and deepening the logo and branding
The logo of Paardensport Vlaanderen was already designed by De Barbaren in 2019. After years of intensive use, Paardensport Vlaanderen lost touch with it. But changing track completely, after the extensive research process beforehand, did not appear to be needed.
Extended colour palette, new photography
Instead, we opted to deepen and update the existing branding, with an extended colour palette, new photography and user-friendly social media templates and visuals.
Photo shoots during competitions, training and grooming of the horse
In the images, we emphasise the love between the equestrian and his animal. Not only at the stables during training and grooming moments, but also during and after competitions. Ten photoshoot days and hours of post-processing result in a comprehensive bank of images that capture all facets of horse riding. The detail shots, portraits, action shots and reportage images are then implemented in the various communication carriers, both online and offline.
Photo filters for efficient and consistent post-processing
Consistency is indispensable in images to maintain the organisation's recognisability. We develop a set of different photo filters that make post-processing efficient and uniform.
Templates for different communication product: customised and user-friendly
In the future, the team of Paardensport Vlaanderen must be able to work by themselves to create communication products in accordance with the brand identity.
Flyers, brochures, posters, advertisements ... But social media and online communication such as newsletters and banners. In short: a user-friendly, on-brand template with the right structure will be developed for every possible communication expression.
Optimised web design and UX friendly structure
The deepened style is given prominence on the website. We also take a critical look at the structure of the wireframes, with a user experience & interface friendly update as a nice result.
Rider licences and licence books as new communication items
New in the range of house style derivatives: the equestrian brevets and brevets booklets. The booklets target children. They are thus taught the tricks of horsemanship in a playful but instructive way.
